Most newspaper editors keep “legacy” strips (those comic strips that have outlived their creators) based on a negative-feedback system. That is, they may try to pull, say, Blondie, but quickly recapitulate when a few irate readers write or call to complain. They don’t get a lot of positive feedback (eg “You should run Cul de Sac because it’s actually funny“). There must be a better way to find out which comics are actually being read in the newspapers.
The Nielson Ratings, although somewhat obtuse, seem to work for television networks. They can judge how successful a show is by its number of viewers. Box office sales determine the success of a movie. Bookstores literally count the number of books sold, which contributes to bestseller lists.
The popularity of comics is a harder commodity to tabulate. You can’t judge how many people flip to that section of the newspaper, let alone which comics they peruse.
One good indicator of a comic strip’s popularity is how well it sells when collected into book form. Calvin and Hobbes books were still selling very well when I worked at a bookstore, and that was about seven years after Watterson decided to retire from the biz. I never saw a Blondie book collection, although the local paper did run it. That isn’t the only comic not to be regularly collected. Check the newspaper, then check your local bookstore or Amazon. Some comics really do disappear after they run in the paper.
Another indicator might be how often that comic is viewed online. People who don’t believe computers are the Great Satan like to read comics on the internet. I would like to ask the syndicates which comics receive the highest hit counts per day. Instead of hiding this information, syndicates should be sending it to every news organization. What comic is #1 online? Just like people are interested in the top-grossing movie of the week, we would love to follow the success of our favorite comic strip characters.
Knowing which comics are the most popular would only increase people’s interest overall. How often do comics get mentioned in mainstream media when they’re not being made into a movie or TV show? Talking about comics for the sake of comics would get people more interested in the art form itself. It would also turn the conversation from the dreadful “all comics are stale and out-of-touch” to a more positive tone.
So what do you say, syndicates? Is there a way to tabulate the most widely-read comics of today?